Brand authenticity is the second most important quality a business can have to retain millennial customers (behind loyalty discounts, because we're all here to save money…). In each piece of content, a touch of promotion here and there is okay, but your main goal should be to create high-value, natural content that your customers will enjoy consuming. Although many types of content, such as video marketing and visual infographics, are growing in popularity,
written content is still king. It is the most popular form of content marketing at 65%. Moreover, long articles generate 9 times more leads than articles and Real Estate Photo Editing shorter articles. So when investing in content to grow your business, remember that the old adage of quality over quantity rings true. Now that you better understand what content marketing is and why written content is so crucial, it's time to learn how to define your strategy. We've rounded up content best practices that will improve your search engine optimization, increase your visibility, and grow your business.