For the recipient In the case of online businesses, the most important is the website through which you can purchase the product its responsiveness, intuitiveness of use, loading speed, etc.. In addition, convenience can also be provided in other ways for example, by providing different payment or delivery methods. Extended concept of marketing instruments However, it quickly turned out that the concept of P or C is not enough to describe all the marketing factors on which the success of the brand depends.
It was therefore decided to extend it by another P, and in the latest studies even by additional P people, processes, physical evidence, pleasure. people people This capacious password includes whatsapp mobile number list all people who are related to the sale purchase of the product, i.e. seller, customer and other buyers. What is this all about First of all, even the best quality product will not be successful if there is no demand for it. Therefore, before introducing a product or service to the market, research is needed to determine the interest in the offer.
Equally important however is the service associated with the product. Whether in the case of stationary businesses or online stores, it is important that the seller is nice, competent, able to solve any problems and meet the recipient s expectations. Nowadays, it is the employees who build the brand image to a large extent. However, there is one more puzzle called other buyers. This means that no customer lives in a vacuum, he is surrounded by other fans of the brand with whom he can make contact and share his impressions.