This will allow you to collect people who opened a message from you on the remarketing list. between the statistics of openings in FreshMail and the statistics of people who are on the list created in AdWords. Google only considers verified users. These are users who have a Google account associated with their email address not necessarily on the gmail domain but must have a Google account . Users also open messages using programs installed directly on the computer Outlook in which the tracking code cannot be activated. The next step is to set up a remarketing list in Google Analytics which will collect people who came to the page from your message. To do this use the UTM parameter that you add to the link.
Example Imagine that in the mailing you promote the latest entry on your blog and place a link that points to it freshmail . en blog calendar marketer utm_source=FreshMail&utm_medium=mailing . When creating a whatsapp mobile number list remarketing list use the source and medium parameters. You need to go to your Google Analytics account settings > Audience list definitions” > Audiences” and click on the +New Audiences” button and then Create new ones”. The recipient list wizard opens and you select Conditions” from the list. You complete the source and medium according to the parameters you added to the link in your e mail. In my case it was source FreshMail and medium mailing.
The next step is to create an AdWords campaign. Prepare banner creations for the campaign or use the responsive ad variant. When creating a remarketing campaign for people who opened the mailing and did not go to the website select Display network only . As targeting set a list that will be collected using the remarketing code added to the message. The next step is to narrow the targeting to people who have not come to the page.