Jun 12, 2022
In ASK US ANYTHING
Today is the first article about the live broadcast of executive list the official account, so let's start from the beginning of the live broadcast. It mainly talks about two parts, how to attract users to enter the live broadcast room and what kind of intuitive experience to give executive list users 30 seconds after entering the live broadcast room. Remember, the purpose of everything in the live broadcast room is to let users stay in the live broadcast room, become fans, increase stickiness, contribute behavior data, and finally achieve the purpose of ordering. 01 How to attract users to the live broadcast executive list room There are 7 main ways for users to enter the live broadcast room: follow, live broadcast square, live broadcast list recommendation in search, Qianchuan live streaming short video & live broadcast room screen, live broadcast avatar, and top pop-up window. A little bit of classification, some are pushed to users by the executive list accounts that users follow, some are recommended by Douyin for relevance matching between user tags and live broadcast tags, some are list rankings, and so on. The reason why old fans enter the live broadcast room is executive list basically that the first time the coolness is relatively high , whether it is viewing coolness or purchasing experience coolness, so if they see the relevant content or recommendation of this live executive list broadcast room again, they will naturally enter. So what we are going to talk about today is the optimization method for new users to enter the live room when they see a short video or live room screen for the first time.