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Arafat Rohman
Apr 12, 2022
In ASK US ANYTHING
The above constitutes the brand power matrix, which can be used to determine the development stage of the brand, and it is more intuitive with pictures. 2. What is a good brand? What kind of brand is a good brand? We always can't tell the truth, the truth is false, in fact, there have always been some standards for how to measure the quality of a brand. Especially in the marketing world, there have always been two views: one is cbbe (consumer-based brand equity), which measures brand value based on consumer awareness, which means that users feel that a good brand is a valuable brand. The other is sbbe (sales-based brand equity), which measures brand value based on the actual choice of consumers, which means that the brand that users are willing to spend money on is the valuable brand. There are both, and each has its own special email list merits, and both are often used to measure brand value. After knowing these concepts, let's look at the research results. 3. Research results this paper examines cbbe (brand perception, for the moment) and sbbe (brand sales, for the moment) for 290 brands. Sbbe is relatively simple, it can be said to be the brand sales volume; and for cbbe. This paper uses the brand equity scalar model (bav) of jan robkay mentioned by the old thief earlier, that is, the difference, relevance, respect the 4 dimensions of degree and awareness are used to evaluate sbbe. After their research and analysis, they found that: relevance (relevance), respect (esteem) and awareness (knowledge) are positively correlated with the value of sbbe. That is to say, the more consumers think a certain brand is suitable for them, the more they recognize this brand, and the more in-depth understanding of this brand, the more likely they are to choose to buy this brand. Difference (differentiation) and the value of sbbe are not positively correlated.
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Arafat Rohman

Arafat Rohman

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